April 18-19, 2008

"Discover the Amazing Secrets of Using a Patient Care Coordinator in YOUR Practice"

"You'll See Immediate Results!"

Course Dates, Course Fees, Course Schedule, Course Location, Hotel/Transportation, E-Mail, Payment, Registration, Cancellation Policy, Speakers, AGD Info, Sponsors

If you'd like to do more ideal treatment more often, with less stress and higher income, then this might be the most important workshop you can attend.   

Three Reasons To Believe What I Say

Reason one: We've successfully been using a PCC in our practice since 2001.

Reason two: We've increased our production and collection every year. 

Reason three: We've taught over 75 offices how to do this.


Here is a summary of the benefits you receive  


You'll learn a new model for a more effective practice so you can do more of the dentistry you want to do.


bullet You'll learn about better first impressions so you can start your relationship with new patients in a positive, expectant light.



bullet You'll learn to make the new person feel involved, listened to and you'll find out what they really want.


bullet Your office will learn to build a relationship of trust beginning with the patient's first phone call.  Patients will actually show up for their appointment because they feel they have made a friend.



bullet You'll be able to offer higher levels of treatment and charge more and the  dentist won't be the one having to sell that treatment!


bullet You'll learn how to make sure that someone has the time to LISTEN to the patient and your patients will feel cared about and will trust you to do their dental work.



bullet You'll learn how to spend quality time with a patient and how to talk about treatment while the doctor gets to spend more time doing dentistry.



bullet You'll learn how to talk to patients about fees and financing and your office production and collection will go up.



bullet You'll learn why patients open up and talk and then agree to treatment because they feel comfortable.


bullet You'll learn to talk to the patient in a non-technical way by answering their unasked questions: "How long will it take?"  "Will it hurt?" and "How do I pay?"

And, patients learn what they need to know, therefore, scheduling for treatment.


Listen to what past participants have said

Testimonial: "I've attended a number of the *with Splash!* workshops in Tyler and have thoroughly enjoyed each and every one.  I just wish they had a LUXURY hotel! :) But, the hospitality of the Cokers is great!"
Participant, 2004 and 2005

Testimonial: "We got a lot of great ideas that will hopefully change the way our practice runs!" Participant, October 2004

Testimonial: "I had thought about taking my team to Vegas, but I think taking them to your treatment coordinator course will give us much more bang for the buck.  I've attended them twice before and they're GREAT!"
Participant, February 2005

, October 2004 

Testimonial: "Rick really brings together some interesting people and I've learned a lot from the other participants as well as the lecturers."
Participant, November 2003

Testimonial: "Workshops are great learning experiences, but the meals together really makes the experience more enjoyable."
Participant, September 2005

Testimonial: "It was excellent.  We got a lot of 'meat,' not just the sizzle."
Participant, September 2006


Testimonial: "The speakers were all very 'real' and informative...NOT boring."
Participant, September 2006

You get at least 10 times your money's worth!


We offer an intimate group to facilitate interaction and learning.


Our speakers are actually "in the trenches" and doing this on a daily basis.


We take a team approach - the whole office must be onboard to allow positive change to take place.


We have spent the past 5 years developing the role of a Patient Care Coordinator in our office. We can save you the frustration of having to figure out how to get started and why you will want to get started.



We'll talk you through some of the finer points of working with patients that will dramatically increase the number of people actually making appointments for treatment in your office.


We'll tell you how a simple change in your telelphone script can increase your quality appointments by up to 200%... or more!


We'll tell you about the little-known conversation that will actually get patients to sign up for your services.


Our sales increased 70% when we changed the focus of our practice... and how you can easily model this success!



We'll tell you how to create fierce customer loyalty that leaves your patients indifferent to the marketing tactics of even your biggest competitors!




Dr. Rick Coker

Ms. Cindy Barnett

Ms. Mary Paroline

Ms. Melinda Coker

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Course Dates/Details


Discover the Amazing Secrets of Using a PCC in Your Practice


Two-day workshop


April 18-19, 2008 (Friday and Saturday)


Hollytree Country Club


6700 Hollytree Dr., Tyler, TX 75703.  

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Course Fees

Seminar Price: $2580. Includes doctor's registration, wine/cheese, breakfasts (2),  lunches (2), Friday night dinner, and supplemental materials. (Doctor's spouse will be given a complimentary ticket with doctor's registration. This is only to encourage "nondental" spouses to attend and does not transfer to a team member.)  If doctor doesn't attend, the first team member will register at this price. EARLY BIRD SPECIAL: $2,280.00 (Last Day for Early Bird Pricing: March 7, 2008).

Additional Team Members: $620. EARLY BIRD SPECIAL: $570.00 (Last Day for Early Bird Pricing: March 7, 2008.)

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Course Schedule

"Discover the Secrets of Using a PCC in Your Practice" 

Thursday, April 17, 2008
7:00-10:00pm: Wine and Cheese at the Coker's home

Friday, April 18, 2008
8:00-8:30: Check-in and continental breakfast at Hollytree Country Club

8:30-9:30:  Dr. Rick Coker, Welcome and "Why It's Important to Develop the Practice You Want," (551/1)

9:30-10:00:  Melinda Coker, "A View of the PCC from a Patient's Perspective" (551/.5)

10:00-10:15 Break

10:15-12:00: Mary Paroline, "The Dance from the Front Office Perspective" (551/2)

12:00-1:00: Lunch (served at the seminar)

1:00-2:30: Cindy Barnett, "New Patients and Treatment Acceptance" (550/1.5)

2:30-2:45 Break

2:45-4:30: Cindy Barnett, "New Patients and Treatment Acceptance" (738/2)

Everyone is invited to the home of Dr. and Mrs. Coker for dinner.  Wine and hors d'oeuvres will be served at 7:00.  Dinner will be served at 8:00. 

Saturday, April 19, 2008
8:00-8:30: Continental breakfast (in meeting room)

8:30-9:00: Melinda Coker, "Branding and Marketing," (551/.5)

9:00-9:30: Dr. Rick Coker, "The PCC from the Dentist's Point of View," (551/.5)

9:30-10:00: Cindy Barnett, "New Patients and Treatment Acceptance," (551/.5)

10:00-10:15: Break

10:15-12:00 Cindy Barnett and Mary Paroline, "Role Playing" (So you can see how it actually works.) (570/2)

12:00-1:00: Lunch (served at the seminar) 

1:00-1:30: Dr. Rick Coker, "Wrap Up" (557/.5)

1:30-3:00: Panel of Speakers for "Question and Answer" (557/1.5)

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with Splash! workshops are presented in coordination with Dr. Rick Coker's Smile Studio and involve good friends, i.e., good dentists who enjoy what they do and love to learn.  

We hope you will come join us! 

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Dr. Rick Coker will discuss the concept of developing the practice you want and narrowing your focus.  He will also discuss the value of the treatment coordinator position as he has seen the concept work in his practice.  

Dr. Coker has been practicing aesthetic and cosmetic dentistry in Tyler, Texas since he graduated from the University of Texas Dental Branch in 1972.  He has completed the Pete Dawson workshops, has finished the Pankey Continuum, was an active member of Avrom King's Nexus Network, has attended most of Omer Reed's Napili workshops, and has completed the Anterior Esthetics and Occlusion course at the Hornbrook Group.  

Dr. Coker has also been active in education within dentistry.  He served as president of the Texas Academy of Dental Practice Administration, was Marketing Chairman for the Texas Academy of Cosmetic Dentistry, was on the board of directors of the Association for Contemporary Dental Education (ACDE), and currently serves as a Board member of the Genr8Tnext internet dental group.  He has lectured in several areas of dentistry including cosmetic dentistry and the use of an NTI within a cosmetic practice.  He and his wife, Melinda, regularly host meetings in Tyler.

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Cindy Barnett is a patient care coordinator for Dr. Rick Coker's Smile Studio in Tyler, Texas.  She will discuss the way she handles new patients in the practice by listening to them and building relationships.  

Cindy has worked in dentistry since 1984 and has worked for Dr. Coker nearly 10 years.  Cindy has been a clinical assistant for a periodontist and two general dentists. She came to the Smile Studio as a chairside assistant, but moved to the "treatment coordinator" position four years ago.  Her perspective on the value a treatment coordinator can add to the dental office is something you must hear. Cindy has attended the Hornbrook Occlusion course, the NTI Restorative Summit and genR8TNext/Academy of Comprehensive Esthetic Dentistry - Las Vegas 2005. She has spoken at the "Secrets of Success," "Putting the NTI to Work, and "Develop Your Focus" workshops. 

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Mary Paroline is the office manager for Dr. Rick Coker's Smile Studio in Tyler, Texas where she has worked for the past 15 years.  She started working in dentistry in 1965 with Dr. Earl Estep where she worked in the office and lectured with him for nearly 20 years.  Many dentists know her name from Earl’s lectures and books.  Mary possesses a world of knowledge about dentistry and she knows what really works in an office. Mary recently attended the NTI Restorative Summit and the genR8TNext/Academy of Comprehensive Esthetic Dentistry - Las Vegas 2005.  She has spoken at "Putting the NTI to Work," and "Develop Your Focus" workshops.


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Melinda Coker is the owner of Advanced Internet Consulting and has worked as the marketing director for Dr. Rick Coker's Smile Studio for many years.  She will speak on branding and marketing ideas for the office.



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Course Location


Meeting will be held at Hollytree Country Club, 6700 Hollytree Dr., Tyler, TX 75703




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Hotel and Transportation Information

For hotel and transportation information, please go to the "Hotel Information" page.

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To register, please go to "Registration" page and fill out form. 

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Payment Information

For payment information, please go to "Registration" page.  There you will find instructions for mailing a check or paying with a credit card.

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Cancellation Policy

For information on the cancellation policy, please go to "Registration" page. 

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If you have any questions, please e-mail Melinda Coker at: melinda@withsplash.com

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Meeting sponsored by with Splash! and Dr. Rick Coker's Smile Studio.

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AGD INFO - with Splash! as a PACE-approved program provider of continuing dental education in Texas. Subject code numbers are inserted in above schedule.  The AGD program provider # is 300556.  Total credit hours:  12.5 (Lecture Hours).  

"PACE approval does not imply endorsement by the Academy of General Dentistry of course content, products, or therapies presented, nor does this approval imply that this course will be accepted by the Texas State Board of Dental Examiners for mandatory CE hours."

For more general information about our workshops, click here.

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