February 25-26, 2005

Develop Your Focus
What's stopping you from creating the practice you want?  

We will help you develop the vision for your practice and then teach you to get your roadblocks out of the way!

Better get your spot early!


Marcia Lambert, the DIVA  of treatment coordinator fame

Dr. Rick Coker

Ms. Cindy Barnett

Ms. Mary Paroline

Ms. Ronda Bisnett

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Course Dates/Details


Develop your Focus!


Two-day workshop


February 25-26, 2004 (Friday and Saturday)


Holiday Inn Select, Tyler, TX


5701 S. Broadway, Tyler, TX 75703.  Hotel Phone: (903) 561-5800.

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Course Fees

Seminar Price: Registration: $1495  
Includes doctor's registration, wine/cheese, breakfasts,  lunches, Friday night dinner, and supplemental materials. (Doctor's spouse will be given a complimentary ticket with doctor's registration)  If doctor doesn't attend, the first team member will register at this price.

Additional Team Members: Registration: $695

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Course Schedule

Develop your Focus!

Thursday, February 24, 2005
1:00-4:00pm: If you get here in time, you can tour the HGTV Dream Home at Lake Tyler.

Thursday, February 24, 2005
7:00-10:00pm: Wine and Cheese at the Coker's home

Friday, February 25, 2005
8:00-8:30: Check-in and continental breakfast (in meeting room)

8:30-10:00: Dr. Rick Coker, "Develop your Focus" (551/1.5)

10:00-12:00: Marcia Lambert (STARR), "Ideas to Consider" (551/2)

12:00-1:00: Lunch (served at the seminar)

1:00-2:00: Dr. Rick Coker, "Create the Practice You Want" (550/1)

2:00-4:30: Cindy Barnett, "New Patients and Treatment Acceptance" (738/2.5)

4:30-5:00: Marcia Lambert (STARR) "Wrapping up the Day" (550/.5)

Everyone is invited to the home of Dr. Coker for dinner.  Wine and hors d'oeuvres will be served at 7:00.  Dinner will be served at 8:00. 

Saturday, February 26, 2005
8:00-8:30: Continental breakfast (in meeting room)

8:30-9:30: Dr. Rick Coker, "How the Treatment Coordinator works in a Practice" (551/1)

9:30-10:30: Mary Paroline, "Make the Front Desk Work with your Market Segment" (570/1)

10:30-11:30: Ronda Bisnette, "Fit Hygiene into your Niche" (557/1)

11:30-12:30: Lunch (served at the seminar)

12:30-3:30: Marcia Lambert (STARR) "Putting it Together and Making it Work" (550/3)

3:30-4:30: Wrap-Up: The Panel of Speakers Available for Question/Answer (551/1)

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with Splash!workshops are presented in coordination with Dr. Rick Coker's Smile Studio and involve good friends, i.e., good dentists who enjoy what they do and love to learn.  

We hope you will come join us! 

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Dr. Rick Coker will discuss the concept of developing the practice you want and narrowing your focus.  He will also discuss the value of the treatment coordinator position as he has seen the concept work in his practice.  

Dr. Coker has been practicing aesthetic and cosmetic dentistry in Tyler, Texas since he graduated from the University of Texas Dental Branch in 1972.  He has completed the Pete Dawson workshops, has finished the Pankey Continuum, was an active member of Avrom King's Nexus Network, has attended most of Omer Reed's Napili workshops, and has completed the Anterior Esthetics and Occlusion course at the Hornbrook Group.  

Dr. Coker has also been active in education within dentistry.  He served as president of the Texas Academy of Dental Practice Administration, was Marketing Chairman for the Texas Academy of Cosmetic Dentistry, was on the board of directors of the Association for Contemporary Dental Education (ACDE), and currently serves as a Board member of the Genr8Tnext internet dental group.  He has lectured in several areas of dentistry including cosmetic dentistry and the use of an NTI within a cosmetic practice.  He and his wife, Melinda, regularly host meetings in Tyler.

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Cindy Barnett is a treatment coordinator for Dr. Rick Coker's Smile Studio in Tyler, Texas.  She will discuss the way she handles new patients in the practice by listening to them and building relationships.  

Cindy has worked in dentistry since 1984 and has worked for Dr. Coker nearly 10 years.  Cindy has been a clinical assistant for a periodontist and two general dentists. She came to the Smile Studio as a chairside assistant, but moved to the "treatment coordinator" position three years ago.  Her perspective on the value a treatment coordinator can add to the dental office is something you must hear. Cindy has attended the Hornbrook Occlusion course and the NTI Restorative Summit.

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STARR (Marcia Lambert) is a dynamic speaker who will paint the picture of how you can begin to build a focus (niche) for your practice.  She will also discuss the importance of finding and using a treatment coordinator in your office.  

Director of CustomCare, STARR offers a uniquely different approach to dental consulting. It is NOT practice management – it is marketing from the PATIENTS’ point of view . Taking a look at how patients determine the value of services and then creating more ways to expand that message,  “Starr’s” coaching insures that dentists give patients much better dentistry and themselves greater satisfaction, less stress and a higher income with fewer patients.

Her own personal success in the dental arena as a Patient Care Coordinator for general and specialty practices, and her background in sales and marketing in the business sector, has garnered her awards and recognition in both fields. She is also a published author and sought-after motivational speaker.

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Ronda Bisnett has worked as a hygienist for Dr. Rick Coker's Smile Studio in Tyler, Texas since 1992.  She started working in dentistry in 1980.  Ronda is a "world-class" hygienist who has seen the impact that the NTI can make in a practice, and what the difference a dental hygienist can make in helping a person maintain their health and comfort.  Ronda attended the NTI Restorative Summit.


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Mary Paroline is the office manager for Dr. Rick Coker's Smile Studio in Tyler, Texas where she has worked for the past 15 years.  She started working in dentistry in 1965 with Dr. Earl Estep where she worked in the office and lectured with him for nearly 20 years.  Many dentists know her name from Earl’s lectures and books.  Mary possesses a world of knowledge about dentistry and she knows what really works in an office. Mary recently attended the NTI Restorative Summit.


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Course Location


Meeting will be held at the Holiday Inn Select, 5701 S. Broadway Ave., Tyler, TX 75703; Hotel Phone: (903) 561-5800 


Map of Holiday Inn Select
5701 S Broadway Ave
Tyler, TX 75703-4350




Map of Best Western Southpark
120 W Rieck Rd
Tyler, TX 75703-3701

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Hotel and Transportation Information

For hotel and transportation information, please go to the "Hotel Information" page.

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To register, please go to "Registration" page and fill out form. 

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Payment Information

For payment information, please go to "Registration" page.  There you will find instructions for mailing a check or paying with a credit card.

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Cancellation Policy

For information on the cancellation policy, please go to "Registration" page. 

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If you have any questions, please e-mail Melinda Coker at: melinda@withsplash.com

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Meeting sponsored by with Splash!, dental-learning-with-splash, and Dr. Rick Coker.

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AGD INFO - The Texas Academy of General Dentistry has designated with Splash! as a PACE-approved program provider of continuing dental education in Texas. Subject code numbers are inserted in above schedule.  The AGD program provider # is 300556.  Total credit hours:  14.5 (Lecture Hours).  

"PACE approval does not imply endorsement by the Academy of General Dentistry of course content, products, or therapies presented, nor does this approval imply that this course will be accepted by the Texas State Board of Dental Examiners for mandatory CE hours."

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